Wednesday, November 25, 2009

Belvedere Vodka 1X

Belvedere vodka asked French graffiti artist André to design a bottle for their 1X line of flavored vodka. For the shoot they had me age and scenic paint onto a brick wall with washes of black. I then mimicked Andrés graffiti style and sprayed "one-x" on the wall to create the dark street style they sought.

The final ad for print.

A photo of André the graffiti artist mentioned.

Tuesday, November 24, 2009

Theory's Saks 5th Avenue Wall Treatments

Theory asked me to create another wall treatment for their Saks 5th Avenue space akin to the one commissioned for their Spring Street location.

Carol's Daughter & Disney's "Magical Beauty": Painting for Windows and Print.

Carol's Daughter is a burgeoning African American beauty product company featured on Oprah and endorsed by the likes of Jay-Z, Jada Pinkett and Mary J. Blidge. For the release of the new Disney movie "The Princess and the Frog," Carol's Daughter came out with a limited edition special line of children's beauty products. They commissioned an illustration of a Bayou landscape to be used on in-store signage and in advertisements. For their 5 tri-state store locations I created a special holiday window treatment which incorporated store signage while utilizing a behind-the-glass reverse paint technique. This allowed for neither passers by nor weather to distress the resulting painting. Adorning the floors inside the store were decals made of my paintings of both lilly pads and water lillies.

The illustration and centerfold ad seen in Essence Magazine, Dec. 2009

The window painted at the Harlem store location

The windows at the Fort Greene location.

Decal sticker illustrations seen on the floors of both locations.

Saturday, November 7, 2009

Theory Wall Treatments

The creative team at Theory asked me to custom create a wall treatment which reflected their artistic sensibilities as seen through their clothes, buildings, and interiors. Of the many panels created for them to choose from, for their Spring Street store they gravitated towards a nuanced textured panel which was inspired by the metal mesh scrim running down the staircase walls at their flagship building located on Gansevoort Street. The results can be seen in the shots below.